Tuesday, February 9, 2010

Let's Move - First Lady Rolls Out Fighting Childhood Obesity Campaign

First lady Michelle Obama sat down with "GMA's" Robin Roberts to discuss an ambitious initiative to battle childhood obesity.
(ABC News)

Michelle Obama is just hours from formally announcing what she called a "very ambitious" program to end the American plague of childhood obesity in a single generation.

"We want to eliminate this problem of childhood obesity in a generation. We want to get that done," the first lady told "Good Morning America's" Robin Roberts in an exclusive morning television interview. "We want our kids to face a different and more optimistic future in terms of their lifespan."

The far-reaching, nation-wide campaign called "Let's Move" calls for a myriad of initiatives targeting what Obama called "four key pillars": Getting parents more informed about nutrition and exercise, improving the quality of food in schools, making healthy foods more affordable and accessible for families and an increased focus on physical education.

"We all know the numbers," Obama said. "I mean, one in three kids are overweight or obese and we're spending $150 billion a year treating obesity-related illnesses. So we know this is a problem and there's a lot at stake."

While the federal government will play a role in the initiative, Obama said it is a "minor player in a very big approach."

Courtesy: Good Morning America -