Tuesday, February 9, 2010
Let's Move Campaign
First Lady Michelle Obama said the Let's Move campaign will encourage more physical activity for children, healthier food in schools and more accurate food labeling.
Called The Let's Move campaign, the program focuses on what families, communities and the public and private sectors can do to help fight childhood obesity, which she and health experts have termed an epidemic in the United States. The campaign aims to take steps to reduce childhood obesity within a generation.
Mayors, doctors, members of the Cabinet, and leaders in sports, entertainment and business joined the first lady.
Former NFL player Tiki Barber introduced several speakers including a pediatrician, an urban farmer, and mayors from Mississippi and Massachusetts.
President Obama signed a memorandum earlier Tuesday morning establishing a federal task force to tackle childhood obesity, calling it "one of the most urgent health issues that we face in this country."
"We think that this has enormous promise in improving the health of our children, in giving support to parents to make the kinds of healthy choices that oftentimes are very difficult."
The task force, according to the memorandum, will have 90 days to craft a plan encouraging "optimal coordination" between the federal government and both the private and nonprofit sectors. Several Cabinet members, including the secretaries of Interior, Agriculture, and Health and Human Services, will serve on the task force to complement Michelle Obama's public awareness effort.
Note: First Lady will be on Larry King Live tonight to discuss Let's Move.
Posted by Marie at 3:17 PM