Thursday, February 25, 2010

First Lady Continues Campaign on Childhood Obesity Targeting Fitness Programs

Yesterday, the First Lady Michelle Obama sat down yesterday with Robin Givhan of The Washington Post to discuss her campaign to end childhood obesity. The initial launch of her campaign targeted food and good nutrition. In the coming weeks the First Lady will focus on excercises she unveils the details of a comprehensive fitness agenda.

Obama launched her sweeping initiative, Let's Move, in an early February publicity surge that had her discussing "food deserts" and the urgency of clearer labeling. She lobbied the National Governors Association before its members partied at the White House. She visited schools and at a Philadelphia grocery store pulled out a $20 bill to buy a banana-strawberry smoothie. The statistics she has repeated are both jarring and daunting: One in three children is overweight or obese. The dollars she has proposed the federal government dedicate to the dilemma are significant: at least $10 billion over 10 years.

Most of the attention has focused on the nutrition part of the equation -- thanks in large part to her vegetable garden that took on astonishing international significance. Let's Move aims to make wide-ranging improvements to the eating habits of a food-addled society. Fitness is a less discussed, yet crucial, piece of her initiative. She will unveil the details of a comprehensive fitness agenda in the coming weeks.

Click link below for full article from The Washington Post.

Click link for comment from Michelle Obama Watch on Michelle Obama's two favorite reporters from The Washington Post.

Photo(Marvin Joseph/the Washington Post)/Courtesy: Michelle Obama Watch Blog