Thursday, August 27, 2009

First Lady Favorite

We all know how much the First Lady loves J Crew fashions for herself and the "girls". Now it turns out she is a fashion of Boden as well. Will we see the "girls" in Boden fashion's for the fall school season? Not sure, but maybe.

Courtesy of MarketingDirect/London UK

Michelle Obama favourite Boden moves digital marketing up a gear

LONDON - Boden, the upmarket clothing brand whose customers include America's First Lady Michelle Obama ......and Tory leader David Cameron, is to boost its email marketing in a bid to earn more revenue across its core UK, US and mainland Europe markets.

The mail order company, founded by former stockbroker Johnnie Boden in 1991 to create colourful clothes aimed at the middle classes, has hired Experian CheetahMail as the brand increases its online focus alongside its paper catalogue business.